History of Frogville
Dead Tech Gathers Waiting for the Storm
Frogville is an award winning co-op of musicians, songwriters, painters and photographers that has been amazing fans since 2003. The Frogville recording studio has the best drum room around and all the analog gear, microphones, pianos, keys, tube amps a band needs to make a great record plus we have a bunk house upstairs that sleeps 5-8 comfortably all on top of a hill overlooking Santa Fe. Frogville has been nominated for dozens of New Mexico Music Awards over the last 15 years and won 17 awards including album of the year twice, best recording engineer twice, best rock album five times, best country twice, best Native American twice, best folk, best religious/gospel and we still have room to grow.
JC Treadwell moved to Santa Fe in 1989 to study visual arts at the College of Santa Fe and spent spare time following the Grateful Dead. 1998 Treadwell discovered a local folk jam band called ThaMuseMeant and followed them around for a few years and made friends enough to get on the bus for a few months to film a documentary about the band called “Movin’ by Lovin'”. 1999 Treadwell purchased a small 900 s/f adobe on a hill overlooking Santa Fe that would become the Frogville recording studio in a short few years.
Frogville as an original concept came together in 2002-2003 based around a co-op of musicians, artists and photographers around Santa Fe to form an independent record label to support these bands and a recording studio to capture the magic. Visual artist and music lover, JC Treadwell started the label and recruited Nathan Moore as pied piper to lead the acts here and Bill Palmer employed to try and get a handle on the recording process. They took to it like ducks to water. Treadwell gave his house slowly over to the project as he researched analog gear and wrote all the checks as the classic collection of instruments and high end analog audio gear grew to be the envy of every home studio in the region.
Early success with Joe West’s South Dakota Hairdo won the New Mexico Music Awards for best rock album of 2004, Hundred Year Flood was exciting people of all ages and Thamusemeant’s reunion and subsequent release Silver Seed brought hope to all our independents. Later success with Nathan Moore’s In His Own World’s and You, Yeah, Smokin’ Hot spent 25 weeks on the Americana music radio charts top 40 but without a distribution network of brick and mortar Frogville just couldn’t sell enough product to hit the profit zone. Nathan moved on to greener pastures and took his digital catalog with him a few years after ThaMuseMeant broke up. After a couple of run ins with a pirate producer who stole the masters and tried to ransom them back to them, the Hundred Year Flood broke up. Joe West and Boris McCutcheon are still going strong and from HYF miss Felecia Ford is working on new material, but without OPM or VC capital the label is just surviving.
Frogville is saturated with love, great vibrations and in creative energy and it is actually really fun and painless to make a record here which we have years of experience! 2009-2010 we expanded the studio to 3000 s/f with the BEST SOUNDING DRUM ROOM EVER CREATED, along with a vocal booth and an amp room.
By 2010 we put everything into the recording studio and met with steady success. The problem with recording studios is people get familiar then they get territorial and you need several engineers bringing projects in for this kind of venture to meet success and after many struggles to try and make that happen we had to let Bill Palmer go in order to open the studio to everyone. Luckily long time house assistant engineer and decade long Frogville tech guy, Jason Reed was ready for the new challenges. Jason has tracked/produced dozens of projects including the Lonesome Doves, the Hollyhocks, St. Range, Anthony Leon & the chain, Lo on Hi, Boris McCutcheon and Joe West. Jason also runs live sound at Tumbleroot brewery to great success. Frogville also added longtime Santa Fe studio engineer and certified Pro Tools tech wizard Michael Chavez to the team a few weeks ago so hit them up for a session!
Frogville is a secret Mecca for musicians, chock full of guitars, amps, pianos, keyboards, organs, wurlitzers, Rhodes, and fully stocked with all the microphones and analog gear one might need to create an epic masterpiece.
Tell your booking agent to book your tour to Santa Fe then leave as many day gap as you might need (usually 3-7 days) then resume your booked tour with a new album in the can.
Frogville has an upstairs bunkhouse that sleeps 5 adults or 12 hippies comfortably, laundry, bathrooms, kitchen… grab your organic groceries at the co-op then nestle in and focus.
We can record it as fast as you can play it.